jack trout meaning in English

特劳特

With al ries and jack trout ' s positioning theory , this thesis discusses the methods of market positioning and brand building of medium and high grade gifts according to the needs of the target consumers and the feature of the gift consumption , also , the marketing process with positioning strategies is presented , which includes market segmenting , target market selecting , brand positioning and the drafting and implementing of the marketing mix based upon the brand positioning
如何把上述的策略运用在具体营销中，关键在于清晰的品牌定位以及和定位相一致的营销组合。本文借助a .里斯和j .屈特的定位理论，从消费者的心理出发，以目标消费者的心理需求为导向，根据礼品购买消费的特点，论述了定位对于中高档礼品品牌建设的作用以及中高档礼品定位的几种方法。